These searches have different "search intents," and most of the time are related to business, for example, products-search, services-search, or reviews-search. More on this later in this article.
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Social media provides their users a platform where they can connect and share. Billion of people in this world are social media users. This number is increasing day by day. Engagement of people on these platforms have raised the importance of everything to be there online. This is part of social media marketing process.